Time, is the fundamental axis for human experience. When this axis interacts with images and sounds, it becomes multimedia. When it associates with space, architecture is formed. When the dimension of time is added into graphics design, it becomes motion graphics. When an object is manipulated and experienced through the time axis, it belongs to the category of industrial and interface design. Therefore, the category of time-based media for Moshi design is not a separate one, but associates with all the design realms.

For Moshi design, our mission is to provide an "if", an alternative and novel design solution that changes human experience. Such an experience must be felt within time. And for different design practice disciplines, no matter it is graphics, product, media or space, we regard it as different medium that will be employed to convey the "Moshi experience" to our audience. Therefore, with time-based media as the underlying structure for Moshi, the client can be sure that they will receive a coherent and profound experience for their customers for all Moshi's design service.